Direct Mail Tips & Insights

USPS Guide to Direct Mail (That's Useful)

 

When you’re planning your direct mail marketing, you need more than a mere printer to partner with. You need a full-service company that can help you develop customized solutions to get your mail into the U.S. Postal Service system while also saving you money and time.

In fact, it may be best...

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5 Great Automotive Direct Mail Practices

 

When you want to drive customers to your car dealership or service center, there’s nothing like direct mail to get the job done. From postcards to brochures, you have a lot of options to carry your message. But what tactics work best to get customers to choose your business, and to keep coming...

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Direct Mail Campaign Spotlight: Life Time

 

In this post you will find a complete breakdown of a 2017 Life Time direct mail campaign. It will cover the campaign front to back and at the end of the post you will find takeaway ideas!

Mailed: December 2017

Marketer: Life Time

Pre-sales marketing is a crucial step for any new fitness club...

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USPS Postal Rate Changes for 2018

 

Heads up, postal customers! In case you missed it, new mailing and shipping rates for the USPS have been approved by the Postal Regulatory Commission (PRC) and go into effect on Sunday, January 21. To keep pace with the Consumer Price Index (CPI), the overall rates across mail classes will...

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Direct Mail Campaign Spotlight: MetLife

 

In this post you will find a complete breakdown of a 2017 MetLife direct mail campaign. It will cover the campaign front to back and at the end of the post you will find key takeaway ideas!

Mailed: October 2017

Marketer: MetLife

According to the most recent U.S. Census Bureau statistics, about...

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What You Need to Know About Commingling Mail & Co-Palletization

 

With postal rates continuing to rise, you want to save money on your mailing campaign budget. You can optimize your data by practicing good list hygiene via CASS and NCOA, or slim your mailing’s physical dimensions.

At the same time, though, it’s probably not smart to drastically scale back...

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Top 6 Tips for Building Credibility With Your Direct Mail

 

It’s easy to understand why people can be skeptical about trusting digital communications. Every week brings new stories about phishing, hacking, “fake news,” and more.

Direct mail is not immune from encountering skepticism. Maybe customers don’t know much (or anything) about your brand or...

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Direct Mail Campaign Spotlight: Barclay's Bank Delaware

 

In this post you will find a complete breakdown of the 2017 Barclays Bank Delaware's direct mail campaign. It will cover the campaign front to back and at the end of the post you will find takeaway ideas! 

Mailed: September 2017

Marketer: Barclays Bank Delaware (Barclaycard)

The front of this...

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All New: USPS Informed Delivery

 

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6 Best Practices for Direct Mail Postcard Design

 

The postcard is the most basic format marketers have in their arsenal when reaching customers and prospects. But don’t let that simplicity fool you into not giving it the attention it deserves. As part of your battle against rising production and postage costs, you still have to get it right. 

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