Direct Mail Tips & Insights

3 Smart Ways to Maximize Your Political Direct Mail Timing

“Timing is everything,” the saying goes. And while it can be an important factor in some direct mail campaigns, it’s a crucial one in political direct mail.

Although parties and potential candidates are always fundraising with mail, that’s an activity directed at core supporters....

Read More

Direct Mail Data: The Simple & Transparent Truth

 

Success in direct marketing, the late marketing expert Ed Mayer said, “is 40 percent lists, 40 percent offers, and 20 percent everything else.” Although originally formulated back in the 1960s, there’s no reason to think that this ratio is any different today. In fact, data – the list – is the...

Read More

Political Direct Mail and Voter Outreach in 2018

 

Read More

Why Strong Direct Mail Data is Vital to Your Success

Data is central to everything in direct marketing. Because of the rise of its importance to the industry, a few years ago the DMA changed its name to the Data and Marketing Association. This made sense.

Read More

A Start to Finish Breakdown of Direct Mail Printing

 

It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last 50 of those years have seen rapid change in how ink is applied to paper and other substrates, the challenge remains the

 same: to mass-produce physical documents effectively and...

Read More

Direct Mail: 5 Simple (But Powerful) Planning Starters

 

Why does mail work so well today, well into the Digital Age? Because it is a tangible communications medium. It’s an entire outbound strategy that relies on a combination of paper, ink, images, and words to make an emotional, physical connection with a prospect or customer. 

Whether it’s a...

Read More

USPS Guide to Direct Mail (That's Useful)

 

When you’re planning your direct mail marketing, you need more than a mere printer to partner with. You need a full-service company that can help you develop customized solutions to get your mail into the U.S. Postal Service system while also saving you money and time.

In fact, it may be best...

Read More

5 Great Automotive Direct Mail Practices

 

When you want to drive customers to your car dealership or service center, there’s nothing like direct mail to get the job done. From postcards to brochures, you have a lot of options to carry your message. But what tactics work best to get customers to choose your business, and to keep coming...

Read More

Direct Mail Campaign Spotlight: Life Time

 

In this post you will find a complete breakdown of a 2017 Life Time direct mail campaign. It will cover the campaign front to back and at the end of the post you will find takeaway ideas!

Mailed: December 2017

Marketer: Life Time

Pre-sales marketing is a crucial step for any new fitness club...

Read More

USPS Postal Rate Changes for 2018

 

Heads up, postal customers! In case you missed it, new mailing and shipping rates for the USPS have been approved by the Postal Regulatory Commission (PRC) and go into effect on Sunday, January 21. To keep pace with the Consumer Price Index (CPI), the overall rates across mail classes will...

Read More
«
1 2 3 4 5

Subscribe to Stay Updated

Recent Posts