Successful direct marketing campaigns practice careful planning when implementing direct mail in their strategy. The following list is composed of questions you must ask yourself before even considering launching your next direct mail campaign.
Use these 4 real life direct mail marketing strategy tips to enhance your campaign:
1. Will Your Budget Be Able to Sustain a Great Direct Mail Campaign?
2. How Will You Combine Your Direct Mail Campaign With Digital Marketing?
The more strategic you get with weaving together multiple channels of marketing, the more engaged your audience will be with your brand. For example, if you use variable data in your direct mail marketing strategy you can deliver more relevant offers and information to your audience, making the entire marketing experience more personal. If you’re still not sold on the power of variable data, DMN3 showed that a staggering 70% of Americans say snail mail if more personal than the Internet.
Hint: A well-placed hashtag or a meaningful web ad can invigorate customer engagement. Don't reduce your chances of having a successful marketing campaign by relying on one medium
Bonus: If you need a refresh on your direct mail planning, head over to simple but powerful direct mail planning starters.
3. How Can You Time Your Direct Mail Campaign Better?
What times are your customers most likely to check their mail? What times are they most likely to actually engage with it? If your direct mail prompts readers to interact with another platform, like websites, emails or social media, consider timing your piece to land at times when your audience is likely to be available to follow-through with your intended response.
Hint: If your content is geared toward a specific time of year or holiday, releasing your direct mail using a rigorously researched schedule will raise the odds of your message connecting with your ideal prospects.
4. Who Is Your Target — Seriously, What Is Their Name?
Finding each individual name may be an exaggeration, but the right idea is to refine as much data as possible on the characteristics of your ideal client. The process of securing paying customers through any marketing channel relies entirely on cultivating a trustworthy buying environment. Keep in mind the customer must feel entirely comfortable with exchanging their hard-earned cash for your product.