Direct Mail Tips & Insights

What’s the Right Direct Mail Format for Your Campaign?


Have you ever heard somebody say “Form follows function?” It means an object's shape or form should reflect what it's supposed to do.

This approach usually applies to architecture or industrial design, but you can use it to decide how to deliver your direct-mail message to your target's...

Read More

How Your Direct Mail Can Be Both Disruptive and Frictionless


Read More

How Appealing to Emotion Can Drive More Direct Mail Response


Read More

We're Participating in Arizona Gives Day! Are You?


Read More

7 Best Direct Mail Teasers of 2018


So, your customers are standing over their recycling bins, going through their mail for the day. How can you stop them from tossing your mail piece?

Use a great teaser!

The teaser is the headline on the outside of an envelope or self-mailer that gets the recipient’s attention. It disrupts the...

Read More

Meet the Team that Won the Stevie!


Recently a group from won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer Service Team of the Year. It was our first entry and our first win, and we were thrilled.

Now I'd like to introduce you to the award-winning team of project coordinators whose...

Read More

We Won a Stevie Award!


We went to Las Vegas last Friday – and came away with a big win! received a Bronze Stevie Award for Front-Line Customer Service Team of the Year at the annual Stevie Awards for Sales & Customer Service!


Craig Hauer, Sam Jorgensen, Ryan Phelan and I collected our award at a gala...

Read More

Greetings From!


It's official! We have changed our brand name from United Printing and Mailing to

The decision to sunset the United name took much thought and often lively discussion. But it feels right because we know it's time to embrace change and make a new mark in the direct mail industry.

Read More

Mailing to Generation Z: What You Need to Know

Remember when marketing to millennials was the next great thing that direct mailers and printers had to focus on? Well, that is so 2017. Sure, that age group should certainly be part of your planning today, but you really need to think hard about appealing to Generation Z too.

So … who is Gen Z...

Read More

Direct Mail & USPS (Where Do I Begin?)


Direct mail can be hard. 

Compared to digital channels, there are so many more and different moving parts, like data, ink, paper, postage … where do you even start? Especially if your company or brand hasn’t done direct mail before, or at least in a long time.

Figuring out a strategy is a good...

Read More
1 2 3 4 5

Subscribe to Stay Updated

Recent Posts