Direct Mail Tips & Insights

Business Mailer | Quality vs. Quantity

When deciding to use a business mailer, it’s important to be intentional with your direct mailing efforts. In many instances, taking the time to assess the value of quality vs. quantity is key. What does this mean? This means that you must think in terms of your target market. Will you benefit...

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Phoenix Printing Tips

If you're an advertising or marketing agency, you know the importance of creating engaging and informative direct mail pieces for your clients. They look to you and expect you to know and understand the latest trends in printing. As a leader in nationwide direct mail services, our Phoenix...

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United Printing and Mailing | Engagement

At United Printing and Mailing, there is no question in our minds that direct mail has its advantages. For one, there are so many options for creativity. With the use of graphic design, color, and a powerful message, it serves as an effective advertising medium. Plus, people still like to get...

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Mailing Ideas | Personalize It!

One of the first strategies for any marketing campaign is identifying your target demographic. But knowing who you want to reach is not enough. You need to know if you are properly targeting your direct mail pieces to reach your intended prospects. There are a lot of mailing ideas to increase...

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Phoenix Direct Mail | Engage!

Phoenix direct mail can be one of your best marketing tools - if used properly. This means your mailer should be engaging and capture the attention of your target audience.

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Finding the Right Mailing List for Your Audience

 A focused and targeted printing and mailing effort will produce a better return on your investment. A more specific mailing list may include response to certain market trends, how much they spend on certain products, education level, number of children living in the house, particular lifestyle...

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Direct Mail Flyers | Your 2016 Campaign

With the new year just around the corner, it's time to think about your marketing campaign for 2016. Will it include direct mail flyers or are you thinking going strictly digital is the way to go? Let's talk about how your target audience may respond to each option.

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Mini Postcards | Small, But Mighty

You want to use mini postcards for your upcoming promotional effort. Though, there is some concern as to whether or not it will achieve the desired impact. The word “mini” makes us think of something small or minor. But just because something is diminutive in size, it doesn't mean it can't have...

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Business Mailing Lists | Defining the Audience

You need business mailing lists to successfully target a specific audience. Are you sure your data is specific enough? Did you know that business mailing lists could be tailored to very specific lifestyles and interest? With the right strategy, your business can experience great results.

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Postcard Mailing | Is Bigger Always Better?

As you create your postcard mailing, you may be trying to determine which postcard size will get the most attention. It is natural to assume that the larger formats will typically engage the most eyeballs. However, sometimes the purpose of your message may be better suited to a smaller format...

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