Direct Mail Tips & Insights

Mailing Services | On Target

Direct mail marketing is a simple and effective way to reach potential customers. But not every direct mail campaign is created equal. After 50 years of experience providing mailing services, United Printing and Mailing knows what it takes to maximize the impact of your mailer. We’ve compiled a...

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Trusted Direct Mail Equipment

 

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Variable Data Printing | Effective Direct Mail Strategy

If your business works with direct mail, chances are you are continuously looking for ways to enhance your materials to attract your target audience. If this is part of your overall strategy, you should consider Variable Printing, otherwise known as Variable Data Printing or VDP. 

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Direct Mail | Celebrating 50 Years!

 

 

 

At United Printing and Mailing, direct mail is something we think about nearly 24-hours a day. It’s what we do. And it’s what we love. This year, we’ve posted several blogs about our 50th anniversary. Today, we celebrate our actual founding day – September 24, 1965. It’s been a wonderful,...

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How the Pony Express Shaped Mailing Services

The Pony Express is an American legend. Despite only running for a short 19 months in the early 1860s, the Pony Express revolutionized mailing services. Its impact is still felt today.

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Business Mailing Lists

Direct mail marketing with business mailing lists has been making a strong comeback. Why? Because business mailing lists are getting more sophisticated than ever. The recipients of direct mail pieces are no longer random. They are specifically targeted based on potential level of interest and...

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Postcards Printing | UV Coating

Have you tried postcards printing in your marketing efforts yet? If not, it’s something you might want to consider. We’re not biased. We’re just experienced. This month, we celebrate 50 years in the direct mail and postcards printing business. It’s our passion, and we are thrilled we get to do it...

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Printing and Mailing | History

A Little History Lesson

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Postcard Printing | Good Vs. Great

If you are looking to do some postcard printing for a direct mail campaign, you want to ensure that it’s effective, not just pretty to look at. Effective means your message is clear. The design also can make or break a thoughtful message, making the postcard printing a futile effort. Here’s the...

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Hitting Your Target with Mini Postcards

As technology continues to reshape how audiences receive information, being creative in your direct marketing campaigns is key. Although standard mailers can always be effective, there are instances where mini postcards might make more sense. Here’s why:

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