Direct Mail Tips & Insights

Direct Mail Flyers | Your 2016 Campaign

With the new year just around the corner, it's time to think about your marketing campaign for 2016. Will it include direct mail flyers or are you thinking going strictly digital is the way to go? Let's talk about how your target audience may respond to each option.

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Mini Postcards | Small, But Mighty

You want to use mini postcards for your upcoming promotional effort. Though, there is some concern as to whether or not it will achieve the desired impact. The word “mini” makes us think of something small or minor. But just because something is diminutive in size, it doesn't mean it can't have...

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Business Mailing Lists | Defining the Audience

You need business mailing lists to successfully target a specific audience. Are you sure your data is specific enough? Did you know that business mailing lists could be tailored to very specific lifestyles and interest? With the right strategy, your business can experience great results.

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Postcard Mailing | Is Bigger Always Better?

As you create your postcard mailing, you may be trying to determine which postcard size will get the most attention. It is natural to assume that the larger formats will typically engage the most eyeballs. However, sometimes the purpose of your message may be better suited to a smaller format...

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Bright Mailing Ideas

For busy people, going through mail can be a hit or miss proposition. They either take the time to file through the letters and ads they get each day, or they thumb through quickly to sort out what's important to them and what isn't. It can be a true challenge for businesses sending out direct...

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Business Postcards | Call to Action

Choosing great calls to action can help your advertising by enticing customers to continue reading your business postcards. In addition to identifying your audience and building your mailing list, your headline needs to command attention and create interest.

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Postcard Printing | Get Creative!

Create interest and excitement with postcard printing through use of color, emotional language, and a simple clear message. Making your business message iconic will also help increase success and entice customers to remember your offer. Postcards are one of the best direct mail marketing...

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Mailing Services | On Target

Direct mail marketing is a simple and effective way to reach potential customers. But not every direct mail campaign is created equal. After 50 years of experience providing mailing services, United Printing and Mailing knows what it takes to maximize the impact of your mailer. We’ve compiled a...

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Trusted Direct Mail Equipment

 

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Variable Data Printing | Effective Direct Mail Strategy

If your business works with direct mail, chances are you are continuously looking for ways to enhance your materials to attract your target audience. If this is part of your overall strategy, you should consider Variable Printing, otherwise known as Variable Data Printing or VDP. 

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