Direct Mail Tips & Insights

Direct mail marketing for Dentists

We know that running your dental practice isn't easy. From making sure you've got the right space and keeping it up-to-date with state-of-the-art equipment to keeping up with bookkeeping and procuring a top-notch staff—running a dental practice is a lot of hard work. And yet you're constantly...

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Direct Mail Planning for Tax Season

Any marketer worth their salt applies some sort of strategy when it comes to direct mail planning. Who is your target audience? What is my message or offer? How does this offer affect a specific segment of my target audience? And how about an often overlooked but important element of strategy—when...

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United awarded FSC® recertification

Since 2008, we're proud to be able to say we've produced hundreds of thousands of FSC-Certified pieces of mail. And now, after our first 5-year FSC audit, we're happy to say we were awarded recertification and can continue to make FSC-Certified mail for 5 more years!

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Reading between the lines: Deciphering the differences between paper types

If you're like most organizations, you've probably compared various pieces of your marketing collateral and have noticed that they are printed on different kinds of paper. If you've got a really keen eye you've probably noticed that these printed materials might not only feel different to the...

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New requirements for bulk self-mailers

The old adage proclaims that the only constant is change, and that is definitely true for postal requirements. On the heels of the recent postal rate increase, the USPS has also announced changes to their bulk self-mailing requirements—this includes changes to self-mailer formats and tabbing...

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Be ready, USPS Postage Rates are going to Increase In Jan. 2013.

This past fall, you probably heard the announcement of an upcoming change in postage rates in 2013. Well the time is nearly upon us, as these new rates will go into effect on January 27, 2013.

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Data and List Prep Tips

The key to a successful direct mail data file is planning and preparation.

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New USPS Tabbing requirements for Direct Mail

United Printing and Mailing strives to help keep our customers and those interested in the Direct Mail industry up to date on changes that are relevant and informative. The USPS has issued new regulations regarding Folded Self Mailers (FSM - bifolds, trifolds etc) that require the use of more...

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Announcing United Printing and Mailing's new domain and more!

New online presence

We are happy to announce our new primary domain, plus all of the new locations that you can visit United Printing & Mailing on the web. We are very excited to have acquired the powerful domain, and after a few months of development, our new website,...

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Why you should provide CMYK files for print

We’ve seen it dozens of times. Clients who supply RGB artwork often find that the color on their finished piece has shifted. The fact is that all full-color print files should be created and supplied to your printer in CMYK. There are cut-and-dry reasons for this. Lets take a minute and try to...

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