Direct Mail Tips & Insights

Now three generations strong

United Printing & Mailing is a family-owned and operated business that has been serving our clients since 1965. We absolutely love working with direct mail! Over the years we have consistently expanded our capabilities in order to remain at the very cutting edge of the ever-changing world of...

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How-to Video: Setting up bleed settings

Do you find that your printer often requests that you submit your final direct mail artwork to include a bleed? Learn what a bleed is, how to add bleed guidelines to your InDesign document and how to export a press-ready PDF of your direct mail piece for printing that includes these bleeds.

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How-to Video: Customize the Trueflow PDF Preset in InDesign

Once you have been able to download and install our PDF preset, this video will show you how to make changes—such as renaming it or updating the bleed or crop settings—to the preset so that it works best with your specific direct mail design.

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Direct mail marketing for Dentists

We know that running your dental practice isn't easy. From making sure you've got the right space and keeping it up-to-date with state-of-the-art equipment to keeping up with bookkeeping and procuring a top-notch staff—running a dental practice is a lot of hard work. And yet you're constantly...

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Direct Mail Planning for Tax Season

Any marketer worth their salt applies some sort of strategy when it comes to direct mail planning. Who is your target audience? What is my message or offer? How does this offer affect a specific segment of my target audience? And how about an often overlooked but important element of strategy—when...

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United awarded FSC® recertification

Since 2008, we're proud to be able to say we've produced hundreds of thousands of FSC-Certified pieces of mail. And now, after our first 5-year FSC audit, we're happy to say we were awarded recertification and can continue to make FSC-Certified mail for 5 more years!

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Reading between the lines: Deciphering the differences between paper types

If you're like most organizations, you've probably compared various pieces of your marketing collateral and have noticed that they are printed on different kinds of paper. If you've got a really keen eye you've probably noticed that these printed materials might not only feel different to the...

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New requirements for bulk self-mailers

The old adage proclaims that the only constant is change, and that is definitely true for postal requirements. On the heels of the recent postal rate increase, the USPS has also announced changes to their bulk self-mailing requirements—this includes changes to self-mailer formats and tabbing...

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Be ready, USPS Postage Rates are going to Increase In Jan. 2013.

This past fall, you probably heard the announcement of an upcoming change in postage rates in 2013. Well the time is nearly upon us, as these new rates will go into effect on January 27, 2013.

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Data and List Prep Tips

The key to a successful direct mail data file is planning and preparation.

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