Direct Mail Tips & Insights

Quick Guide: USPS Mail Class


Your direct mail campaign can fall into one of several classes of mail used by the USPS, each with its own features and requirements. So which one should you use? Well, it mostly depends on the content of your mailing and its postage.

What follows is a quick breakdown of what each one is about –...

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Political Mail: How To Have a (Realistic) Plan


If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it into practice. 

Don’t worry about your budget or your USPS deadlines – not right now, anyway. They won’t matter if you don’t get everything else right. Read on for some tips on...

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Political Data: How Accurate is your Mailing List?

Data has been a critical element in political direct mail for decades. Long before Cambridge Analytica generated controversy thanks to how it created voter profiles, campaigns and political parties relied on lists to reach voters as an

election neared.

It has helped political campaigns to...

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The Mailing Side of Direct Mail (Format, Print, Postage)


Successful direct mail delivers the most relevant message to the right audience using copy, images, paper, ink, and finishes. But figuring out which combination of elements works best is not easy. For one thing, there’s an amazing variety of possibilities to test.

Let’s assume you’re confident...

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3 Smart Ways to Maximize Your Political Direct Mail Timing

“Timing is everything,” the saying goes. And while it can be an important factor in some direct mail campaigns, it’s a crucial one in political direct mail.

Although parties and potential candidates are always fundraising with mail, that’s an activity directed at core supporters....

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Direct Mail Data: The Simple & Transparent Truth


Success in direct marketing, the late marketing expert Ed Mayer said, “is 40 percent lists, 40 percent offers, and 20 percent everything else.” Although originally formulated back in the 1960s, there’s no reason to think that this ratio is any different today. In fact, data – the list – is the...

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Political Mailers and Voter Outreach in 2018


2018 is an election year, which means that the major parties and candidates will be spending the next 6 months promoting themselves and attacking their opponents through many communications channels, including direct mail.

Considering the public concern and anger over fake news, hacking, and...

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Why Strong Direct Mail Data is Vital to Your Success

Data is central to everything in direct marketing. Because of the rise of its importance to the industry, a few years ago the DMA changed its name to the Data and Marketing Association. This made sense.

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A Start to Finish Breakdown of Direct Mail Printing


It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last 50 of those years have seen rapid change in how ink is applied to paper and other substrates, the challenge remains the

 same: to mass-produce physical documents effectively and...

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Direct Mail: 5 Simple (But Powerful) Planning Starters


Why does mail work so well today, well into the Digital Age? Because it is a tangible communications medium. It’s an entire outbound strategy that relies on a combination of paper, ink, images, and words to make an emotional, physical connection with a prospect or customer. 

Whether it’s a...

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