Direct Mail Tips & Insights

It doesn't matter if you like your mail piece

When setting up your mail campaign, many things are taken into account: mail list, mail piece format, mail date and most importantly, target audience. Direct mail is all about response. And response is all about your target audience. Many campaign managers get hung up on their opinions toward...

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Putting the puzzle together | direct mail design

Believe it or not, direct mail design is much less about creativity and much more about the architecture of information. For this reason, we compare it to putting together a puzzle. Whether you design your mail piece yourself, or contract it out to a third-party designer, it is in your best...

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Emotions act first

Everyone knows the central goal of all advertising efforts is to persuade the prospect to act on your appeal to them and buy into your product, service or cause. Persuasion seems as if it should be simple, right? Simply explain the benefits of your product and your prospect should want to...

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Mail Piece | Think like your customer

Have you ever received a mail piece that just seemed to make no sense to you? Did the piece advertise odd features of a product, or was it hard to read? You can learn a lesson from these mailers and when its your turn to create your mail piece, make sure to create it from your customer’s point...

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The Mail Messenger is born.

Because the world of direct mail is constantly changing, we have decided to begin publishing this blog, entitled the Mail Messenger. The goal is to publish articles and bits of information on a regular basis that showcase the latest direct mail concepts, techniques and formats. We hope you will...

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