Direct Mail Tips & Insights

Marketing in a down economy provides an opportunity to come out on top

Studies show that those who advertise in a recession are more likely to increase sales in the future. In fact, marketing in a recession could be one of the best ways to grow your business long-term. When a recession hits, every business’ knee-jerk reaction is to cut their spending—and they...

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What is the difference in delivery times between postage rates

Choosing between postage classes can be a confusing thing. Just how speedy is First Class mail in comparison to Standard Mail? Lets sort out the facts. First-Class mail is usually delivered within 1-3 days when mailed locally from the post office your mail was sent from, or 1-5 days nationally....

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Great marketing is never done

So many businesses only give their marketing serious thought when times are tough. This thinking is not sound because marketing takes time to take effect, and if you wait until you need instant results you will have waited too long. In order to grow a strong organization, you must create an...

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Nonprofit Tip: The value of a single story

As an organization, its easy to get carried away selling the good of an organization as a whole. However, studies show that donors have a more favorable reaction when the goals of an organization are expressed using a single story. It seems a donor can step into the shoes of one person much...

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Are you harvesting the power of your existing customers?

As direct mail marketers, we often get so focused on obtaining new customers that we forget to nurture our existing customers. The fact is that existing customers are an incredibly profitable piece of your prospect base.

Why nurture your existing customers? In a nutshell, the 80/20 rule should...

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New USPS Flat Automation Changes Flat Mail Panel Requirements

The USPS recently announced that it has acquired new equipment to enable the automation of flat-rate mail. As a result, the mail panel requirements for these pieces have changed. The biggest change is that the mail panel portion of your flat-rate mail must now fall in the top half of your...

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Get creative with your mail panel in an automation-friendly way

Questions about mail panels are constantly buzzing around our office. What size should the panel be? Can it have a background color or pattern? Can the indicia be inside the mail panel or should it be outside of it? Is there any way to make the mail panel interfere less with the postcard design?

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Are you mailing to the right people?

When planning a direct mail campaign, most people arduously deliberate about copy, format, design, and mail schedule. While each of these points are very important to the overall success of the mailing, the most critical aspect of the mailing—your mailing list—is often given much less...

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Did you know? MERLIN means in-house verification of your mail?

A component of our on-site USPS office is the MERLIN barcode verification system. “MERLIN” (Mailing Evaluation Readability Lookup Instrument) refers to the piece of equipment used by the USPS to automate the process of the physical verification of mail. It verifies the readability of barcodes...

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Design a smarter letter mailer

Sales letters are one of the most common forms of direct mail. One might be tempted to think that the design and layout of a sales letter is a pretty cut-and-dry project. However, before you set your typestyle to 12-point Times New Roman and call it a day, consider these proven tactics to get...

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