Direct Mail Tips & Insights

Are you mailing to the right people?

When planning a direct mail campaign, most people arduously deliberate about copy, format, design, and mail schedule. While each of these points are very important to the overall success of the mailing, the most critical aspect of the mailing—your mailing list—is often given much less...

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Did you know? MERLIN means in-house verification of your mail?

A component of our on-site USPS office is the MERLIN barcode verification system. “MERLIN” (Mailing Evaluation Readability Lookup Instrument) refers to the piece of equipment used by the USPS to automate the process of the physical verification of mail. It verifies the readability of barcodes...

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Design a smarter letter mailer

Sales letters are one of the most common forms of direct mail. One might be tempted to think that the design and layout of a sales letter is a pretty cut-and-dry project. However, before you set your typestyle to 12-point Times New Roman and call it a day, consider these proven tactics to get...

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Why your customers want you to use direct mail

Making the sale, writing the press release, arriving on time for your two o’clock client meeting, getting your invoicing done or making just one more call before quitting time—these are the things that make up our day. Then, just as we’ve been able to leave the office, we are greeted with a...

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USPS postage rates are set to increase in May

Its official, the USPS just announced a rate change on postage that becomes effective on May 11, 2009. The biggest change is that the price of a 1-ounce, First-Class stamp will increase from 42¢ to 44¢, and other USPS mailing service prices will increase as well. So what does this mean to the...

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Why high-resolution images are important

Have you ever asked your designer to pull a logo or image from your or one of your affiliates’ websites, only to receive a blank stare? This is because your designer understands that the use of web images is not a good practice, and it will very well degrade the overall professionalism of your...

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Use letter mailers to instill trust in your offer

Instilling trust in your sales pitch is key to a successful direct mail campaign. But how can you create your campaign to enable this trust from your customer? A sales letter mailer is a great way to start. Letter mailers are one of the most time-tested, tried-and-true direct mail marketing...

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It doesn't matter if you like your mail piece

When setting up your mail campaign, many things are taken into account: mail list, mail piece format, mail date and most importantly, target audience. Direct mail is all about response. And response is all about your target audience. Many campaign managers get hung up on their opinions toward...

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Putting the puzzle together | direct mail design

Believe it or not, direct mail design is much less about creativity and much more about the architecture of information. For this reason, we compare it to putting together a puzzle. Whether you design your mail piece yourself, or contract it out to a third-party designer, it is in your best...

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Emotions act first

Everyone knows the central goal of all advertising efforts is to persuade the prospect to act on your appeal to them and buy into your product, service or cause. Persuasion seems as if it should be simple, right? Simply explain the benefits of your product and your prospect should want to...

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