Direct Mail Tips & Insights

Direct Mailing: 6 Real Questions to Ask Yourself

A successful direct mailing campaign relies entirely on your understanding of the product, service, and the audience. While working on the product, you have better access to information from your clients. Thereafter, your success depends entirely on your understanding of the audience. 

Here are...

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3 Printing and Mailing Must-Haves for Your Next Direct Mail Campaign

Printing and mailing is an important component of any marketing and advertising strategy. The benefits of a well-organized direct mail campaign pay off if you plan, execute, and are consistent with sending out campaigns. But there are a lot of variables to consider when searching for the right...

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4 Questions To Ask When Finding Direct Mail Solutions for Your Company

Every business is constantly looking for ways to increase market share, engage new buyers and re-engage lost customers. In an effort to achieve these goals and improve your marketing, you need the right direct mail partner. Your partner must have experience in the business, and be willing to...

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6 Checklist Items When Looking For Direct Mail Services


Finding the best direct mail services can sometimes be a daunting task especially when other business matters are pressing. By retaining and utilizing the services of a direct mail agency, your company can have the best of both worlds. The agency will handle your direct mail needs while your...

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Direct Mail Postcards for Your Target Audience


Direct mail postcards are one of the most powerful marketing tactics for converting new clients for your business. However, not all direct mail postcards are created equally. Some campaigns are considerably more successful than others. Have you ever wondered why? One of the main reasons is...

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Secrets of the Best Direct Mailing Companies

The best direct mailing companies believe in going the extra mile; they approach each marketing campaign with passion and commit to the success of your project. They continuously work with you, asking all the hard questions and sharing ideas to increase audience engagement and response rates....

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Ultimate Guide: USPS Tabbing Regulations


A folded self mailer has many components and can be tricky to keep up to date with the USPS's regulations. This guide will break down all the specifics for tabbing requirements to help you better understand what is acceptable for the mailstream.

Let's get started!

A self-mailer is created...

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5 Services Every Mail House Should Offer You



Mail houses offer a variety of services to streamline your direct mail marketing and ensure you get a high ROI. The best way to identify the right mail house is to consult with its customers and assess its ability to keep the promise. Some of the services you must insist on include:

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8 Qualities of a Powerful Direct Mail Printer

Finding the right direct mail partner can seem like a huge task. Because there are many components to look out for when choosing. You don't want to start a project and relaionship with one company and realize halfway through the project that they aren't right for your companies project needs. It...

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4 Campaign Metrics To Track To Prove Direct Mail Return On Investment


You are probably already aware that direct mail is one of the most traditional and effective ways to amplify any marketing campaign. Today, it is one of the best ways to really reach your customers because it cuts through all of the digital advertising noise and actually connects with them.


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