Direct Mail Tips & Insights

USPS Postal Rate Changes for 2018


Heads up, postal customers! In case you missed it, new mailing and shipping rates for the USPS have been approved by the Postal Regulatory Commission (PRC) and go into effect on Sunday, January 21. To keep pace with the Consumer Price Index (CPI), the overall rates across mail classes will...

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Direct Mail Campaign Spotlight: MetLife


In this post you will find a complete breakdown of a 2017 MetLife direct mail campaign. It will cover the campaign front to back and at the end of the post you will find key takeaway ideas!

Mailed: October 2017

Marketer: MetLife

According to the most recent U.S. Census Bureau statistics, about...

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What You Need to Know About Commingling Mail & Co-Palletization


With postal rates continuing to rise, you want to save money on your mailing campaign budget. You can optimize your data by practicing good list hygiene via CASS and NCOA, or slim your mailing’s physical dimensions.

At the same time, though, it’s probably not smart to drastically scale back...

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Top 6 Tips for Building Credibility With Your Direct Mail


It’s easy to understand why people can be skeptical about trusting digital communications. Every week brings new stories about phishing, hacking, “fake news,” and more.

Direct mail is not immune from encountering skepticism. Maybe customers don’t know much (or anything) about your brand or...

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Direct Mail Campaign Spotlight: Barclay's Bank Delaware


In this post you will find a complete breakdown of the 2017 Barclays Bank Delaware's direct mail campaign. It will cover the campaign front to back and at the end of the post you will find takeaway ideas! 

Mailed: September 2017

Marketer: Barclays Bank Delaware (Barclaycard)

The front of this...

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All New: USPS Informed Delivery


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6 Best Practices for Direct Mail Postcard Design


The postcard is the most basic format marketers have in their arsenal when reaching customers and prospects. But don’t let that simplicity fool you into not giving it the attention it deserves. As part of your battle against rising production and postage costs, you still have to get it right. 

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21 Powerful Words That Boost Direct Mail Response Rates


Words are fascinating. Wherever you use them in your marketing – an envelope teaser, a headline, a call to action – they can carry enormous meaning.

The best one is to use – yes, even more than “free” – is “you”. Whether it’s “you”, “your”, or “yours”, you’re telling your prospect what they...

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5 Musts For Direct Mail for Millenials


We’ve heard it all a million times by now: “Direct mail is dead!” Or, more broadly: “Print is dead!”

But here’s the thing. Somebody forgot to tell millennials. 

You know - the 80 million Americans born between 1982 and 2002. They really like getting mail. Direct mail for millenials is a huge...

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3 Essential Services a Direct Mailing Company Must Provide


When executed correctly, direct mail continues to be a highly profitable marketing medium. The Data & Marketing Association’s 2017 Response Rate Report found that direct mail response rates reach 5.1% for house lists and 2.9% for prospect lists, compared with a 2% rate achieved by digital...

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