Direct Mail Tips & Insights

5 Services Every Mail House Should Offer You



Mail houses offer a variety of services to streamline your direct mail marketing and ensure you get a high ROI. The best way to identify the right mail house is to consult with its customers and assess its ability to keep the promise. Some of the services you must insist on include:

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8 Qualities of a Powerful Direct Mail Printer

Finding the right direct mail partner can seem like a huge task. Because there are many components to look out for when choosing. You don't want to start a project and relaionship with one company and realize halfway through the project that they aren't right for your companies project needs. It...

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4 Campaign Metrics To Track To Prove Direct Mail Return On Investment


You are probably already aware that direct mail is one of the most traditional and effective ways to amplify any marketing campaign. Today, it is one of the best ways to really reach your customers because it cuts through all of the digital advertising noise and actually connects with them.


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4 Original Direct Mail Ideas to Help You Brainstorm Your Next Campaign


As technology and marketing trends change, there are new ideas in direct mail marketing to take your campaign to the next level. It pays off to watch out for new industry trends and technology so your campaign remains fresh and engaging for your customers and prospects!

These four original...

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4 Postcard Printing and Mailing Tips to Boost Your Success

Direct mail has been a trusted "go-to" method of advertising for successful business owners for decades. However, some companies experience far better results and returns on their direct mail campaign investment. Have you ever wondered why this is? Well, aside from the design of your postcard...

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4 Ways to Super Charge Your Direct Mail Advertising Program


Direct mail campaigns are one of the longest standing marketing traditions among advertising and marketing managers. From postcards to letters and giveaways, direct mail has successfully been implemented in efforts to cultivate new leads for many types of businesses, from real estate to...

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6 Tips to Improve Your Direct Mail Results


As clutter declines in direct mail marketing, engagement is growing redefining how businesses approach direct marketing, according to Data and Marketing Association. With an ROI of $7 for every dollar, direct mail can help you achieve your marketing targets fast. 

6 tips to help you improve...

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Getting Results with Postcard Marketing

Postcard marketing campaigns are a great way to get noticed for less money. Looking for ways to cut your costs even more without sacrificing quality? Take to these five industry secrets from the pros below:

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4 Considerations When Developing Your Direct Mail Marketing Strategy


Successful direct marketing campaigns practice careful planning when implementing direct mail in their strategy. The following list is composed of questions you must ask yourself before even considering launching your next direct mail campaign.

Use these 4 real life direct mail marketing...

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Variable Data Printing



Most direct mail companies offer variable data printing, but if yours does not, it’s time to walk away and find someone that does. 

Variable data printing allows for marketers to create custom direct mail pieces at a similar speed to large batch prints. That way, you can start your direct...

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