Direct Mail Tips & Insights

Top 6 Tips for Building Credibility With Your Direct Mail


It’s easy to understand why people can be skeptical about trusting digital communications. Every week brings new stories about phishing, hacking, “fake news,” and more.

Direct mail is not immune from encountering skepticism. Maybe customers don’t know much (or anything) about your brand or...

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Direct Mail Campaign Spotlight: Barclay's Bank Delaware


In this post you will find a complete breakdown of the 2017 Barclays Bank Delaware's direct mail campaign. It will cover the campaign front to back and at the end of the post you will find takeaway ideas! 

Mailed: September 2017

Marketer: Barclays Bank Delaware (Barclaycard)

The front of this...

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All New: USPS Informed Delivery


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6 Best Practices for Direct Mail Postcard Design


The postcard is the most basic format marketers have in their arsenal when reaching customers and prospects. But don’t let that simplicity fool you into not giving it the attention it deserves. As part of your battle against rising production and postage costs, you still have to get it right. 

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21 Powerful Words That Boost Direct Mail Response Rates


Words are fascinating. Wherever you use them in your marketing – an envelope teaser, a headline, a call to action – they can carry enormous meaning.

The best one is to use – yes, even more than “free” – is “you”. Whether it’s “you”, “your”, or “yours”, you’re telling your prospect what they...

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5 Musts For Direct Mail for Millenials


We’ve heard it all a million times by now: “Direct mail is dead!” Or, more broadly: “Print is dead!”

But here’s the thing. Somebody forgot to tell millennials. 

You know - the 80 million Americans born between 1982 and 2002. They really like getting mail. Direct mail for millenials is a huge...

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3 Essential Services a Direct Mailing Company Must Provide


When executed correctly, direct mail continues to be a highly profitable marketing medium. The Data & Marketing Association’s 2017 Response Rate Report found that direct mail response rates reach 5.1% for house lists and 2.9% for prospect lists, compared with a 2% rate achieved by digital...

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Are Your Print and Mail Services Up to Speed?


As a direct marketing manager or marketing director at a large business or corporate company, a major component of your success — and by extension, that of your company — is dependent on your direct mail marketing efficiency and quality.  Your marketing campaign — fairly or not — is a...
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Are You Taking Advantage of Variable Data Printing?


Variable data printing (VDP) allows for marketers to create custom direct mail pieces at a similar speed to large run litho printing. That way, you can start your direct mail piece off on a personal note and gain engagement from your audience. 

Discover what exactly is VDP and how your...

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4 Straight Forward Tips to Direct Mail Advertising

Direct mail advertising is back and more popular than ever. This means your company should be planning new and fresh ideas on how to make your direct mail advertising truly stick out in the mailbox. Here are four tips will get your next campaign ready for your specific audience.

1. Determine...

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