Direct Mail Tips & Insights

3 Reasons Why Every Large Direct Mailer Needs Additional Vendors

 When you're sending hundreds of thousands of pieces of direct mail every month, projects are planned down to the smallest detail. You don't want to reinvent the wheel every time you create a project. But relying on the same vendor for all your direct mail solutions is not always the best way to...

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How to Optimize Your High Volume Direct Mail Campaigns


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Direct Mail Vendors With In-House Envelope Printing and Converting


If a big part of your direct mail campaigns involve an envelope, then you might want to consider using a supplier with in-house envelope conversion for your projects. 

A machine like the W+D 320 envelope converter has the ability to create highly customized envelopes on-demand. Along side...

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8 Keys to Powerful Direct Mail Mortgage Marketing


 Today’s mortgage customers span several generations that have very different communication preferences.

Older customers who are interested in refinancing or downsizing typically respond better to direct mail packages that include a letter and a reply card.

“In-between” mortgage clients...

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6 Necessary Requirements That All Mailing Companies Should Meet


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Direct Mailing Advertising


Recent studies reveal a fresh look at how direct mail advertising ismaking an impact in today’s world. Contrary to previous perceptions, direct mail is a vibrant medium that’s here to stay. Why is it still effective in our digital world? Here are four core reasons:

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7 Reasons Why Direct Mail is Relevant


It many people to learn that print is still an important component of a well-rounded marketing campaign. In fact, prospecting for leads through direct mail can actually be more effective than online mailers nowadays that inboxes are flooded with promotional material.

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Direct Mail: Design and Content Are Important


Let's get right to it. Design and content are both wildly important when it comes to a successful direct mail campaign. The design has to be clean with limited distractions so that your audience can actually read your valuable content and offer. Below design and...

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Postcard Marketing


Postcard marketing is one of the best and least expensive ways to attract new customers to your business. Postcards can be used to generate sales leads, promote special offers and coupons, drive traffic to a website, and keep in touch with existing customers. One reason they are successful is...

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Direct Mail Statistics



We wanted this blog post to provide you value and not some boring list of over the top direct mail statistics. Because who really loves reading a long list of stats? Not many. 

This list of five stats was designed to give you  quick worthwhile insight for your next campaign. Read below for...

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