Direct Mail Tips & Insights

Direct Mailing Advertising


Recent studies reveal a fresh look at how direct mail advertising ismaking an impact in today’s world. Contrary to previous perceptions, direct mail is a vibrant medium that’s here to stay. Why is it still effective in our digital world? Here are four core reasons:

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7 Reasons Why Direct Mail is Relevant


It many people to learn that print is still an important component of a well-rounded marketing campaign. In fact, prospecting for leads through direct mail can actually be more effective than online mailers nowadays that inboxes are flooded with promotional material.

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Direct Mail: Design and Content Are Important


Let's get right to it. Design and content are both wildly important when it comes to a successful direct mail campaign. The design has to be clean with limited distractions so that your audience can actually read your valuable content and offer. Below design and...

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Postcard Marketing


Postcard marketing is one of the best and least expensive ways to attract new customers to your business. Postcards can be used to generate sales leads, promote special offers and coupons, drive traffic to a website, and keep in touch with existing customers. One reason they are successful is...

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Direct Mail Statistics (That Mean Something)


Why should you use direct mail when there are other channels available?

White papers explain the theory behind this form of marketing, and case studies provide real-world examples of successful implementation.

But for those marketers who need some cold, hard facts … here are a few direct mail...

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Direct Mail Stats

That’s right, direct mail is still considered to have an excellent Return on Investment despite a number of “experts” announcing its death and then its resurrection. A large number of businesses and charitable organizations continue to give a big thumbs up to spending an increasing amount of...

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Direct Mail Advertising | Get Yours Read in 2016

Engaging content in your direct mail advertising is one of the key components to reaching your target audience. In our experience at United Printing and Mailing, we have learned that steering clear of outdated language or techniques, for example, can provide you with a better outcome. What do we...

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Business Mailers & Marketing Plans

Although most businesses may already have started on their marketing plans for 2016, it’s not too late to get started on yours. You don’t want to wait too long, however. The longer you wait, the easier it becomes to delay your marketing materials. Starting off strong with a number of direct mail

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Time to Change Direct Mail Companies?



Direct mail can be a very effective way to get the word out about your business. But, depending on your experience, sometimes relationships with direct mail companies can get a little too comfortable.Your vendor might work hard to discover what works at first, but once they have settled on a...

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Direct Mail Company | Print & Digital

You need a direct mail company that is on point with marketing trends and takes a holistic view when employing a direct mail campaign. United Printing and Mailing is a direct mail company that takes this approach. We realize that your audience doesn’t live in a vacuum and responds to different...

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