Direct Mail Tips & Insights

Direct Mail Vendors With In-House Envelope Printing and Converting


If a big part of your direct mail campaigns involve an envelope, then you might want to consider using a supplier with in-house envelope conversion for your projects. 

A machine like the W+D 320 envelope converter has the ability to create highly customized envelopes on-demand. Along side...

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8 Keys to Powerful Direct Mail Mortgage Marketing


 Today’s mortgage customers span several generations that have very different communication preferences.

Older customers who are interested in refinancing or downsizing typically respond better to direct mail packages that include a letter and a reply card.

“In-between” mortgage clients...

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6 Necessary Requirements That All Mailing Companies Should Meet


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Direct Mailing Advertising


Recent studies reveal a fresh look at how direct mail advertising ismaking an impact in today’s world. Contrary to previous perceptions, direct mail is a vibrant medium that’s here to stay. Why is it still effective in our digital world? Here are four core reasons:

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7 Reasons Why Direct Mail is Relevant


It many people to learn that print is still an important component of a well-rounded marketing campaign. In fact, prospecting for leads through direct mail can actually be more effective than online mailers nowadays that inboxes are flooded with promotional material.

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Direct Mail: Design and Content Are Important


Let's get right to it. Design and content are both wildly important when it comes to a successful direct mail campaign. The design has to be clean with limited distractions so that your audience can actually read your valuable content and offer. Below design and...

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Postcard Marketing


Postcard marketing is one of the best and least expensive ways to attract new customers to your business. Postcards can be used to generate sales leads, promote special offers and coupons, drive traffic to a website, and keep in touch with existing customers. One reason they are successful is...

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Direct Mail Statistics (That Mean Something)


Why should you use direct mail when there are other channels available?

White papers explain the theory behind this form of marketing, and case studies provide real-world examples of successful implementation.

But for those marketers who need some cold, hard facts … here are a few direct mail...

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Direct Mail Stats

That’s right, direct mail is still considered to have an excellent Return on Investment despite a number of “experts” announcing its death and then its resurrection. A large number of businesses and charitable organizations continue to give a big thumbs up to spending an increasing amount of...

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Direct Mail Advertising | Get Yours Read in 2016

Engaging content in your direct mail advertising is one of the key components to reaching your target audience. In our experience at United Printing and Mailing, we have learned that steering clear of outdated language or techniques, for example, can provide you with a better outcome. What do we...

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