Direct Mail Tips & Insights

3 Tips to Meet Your Direct Mail Drop Date

 

 

We get it. Mail drop dates are CRUCIAL. They are the “make or break” for any campaign. Additionally, missing a drop date can be detrimental to a campaign that has time sensitive offers on it. 

This simple guide will break down the behind the scenes of the direct mail drop date process and...

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3 Quick Tips for Managing Direct Mail Deadlines

 

As a busy marketer you understand how important it is to manage mail deadlines. A missed deadline can derail a full advertising campaign, resulting in a poor ROAS and weakening your credibility at your employer. Having tools and techniques in place to accurately plan a campaign deadline calendar...

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3 Reasons Why Every Large Direct Mailer Needs Additional Vendors

 When you're sending hundreds of thousands of pieces of direct mail every month, projects are planned down to the smallest detail. You don't want to reinvent the wheel every time you create a project. But relying on the same vendor for all your direct mail solutions is not always the best way to...

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How to Optimize Your High Volume Direct Mail Campaigns

 

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Direct Mail Vendors With In-House Envelope Printing and Converting

 

If a big part of your direct mail campaigns involve an envelope, then you might want to consider using a supplier with in-house envelope conversion for your projects. 

A machine like the W+D 320 envelope converter has the ability to create highly customized envelopes on-demand. Along side...

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8 Keys to Powerful Direct Mail Mortgage Marketing

 

 Today’s mortgage customers span several generations that have very different communication preferences.

Older customers who are interested in refinancing or downsizing typically respond better to direct mail packages that include a letter and a reply card.

“In-between” mortgage clients...

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6 Necessary Requirements That All Mailing Companies Should Meet

  

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Direct Mailing Advertising

 

Recent studies reveal a fresh look at how direct mail advertising ismaking an impact in today’s world. Contrary to previous perceptions, direct mail is a vibrant medium that’s here to stay. Why is it still effective in our digital world? Here are four core reasons:

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7 Reasons Why Direct Mail is Relevant

 

It many people to learn that print is still an important component of a well-rounded marketing campaign. In fact, prospecting for leads through direct mail can actually be more effective than online mailers nowadays that inboxes are flooded with promotional material.

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Direct Mail: Design and Content Are Important

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Let's get right to it. Design and content are both wildly important when it comes to a successful direct mail campaign. The design has to be clean with limited distractions so that your audience can actually read your valuable content and offer. Below design and...

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