Most direct mail companies offer variable data printing, but if yours does not, it’s time to walk away and find someone that does.
Variable data printing allows for marketers to create custom direct mail pieces at a similar speed to large batch prints. That way, you can start your direct mail piece off on a personal note and gain engagement from your audience.
Below are brief examples of what a mail piece would look like it had variable data versus static.
Hi Mr. Johnson,
Did you know that your home in Portland, Oregon is worth an estimated $475,000? Here at Western Living The Luxury Life Real Estate, we know that selling a home can be tough…
Dear Sir or Madam,
Did you know that your home in the Western States is worth considerably more today? Here at Western Living The Luxury Life Real Estate, we know nothing.
See the difference? Which one was more engaging? Trust us, variable data can make a difference, and even if it’s not what you’re doing right now, you’re going to want to build a relationship with a direct mail provider who can provide it.